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Pureframe AI can match what appears on screen and what people say. Understanding these signals helps you choose a search mode and interpret results. Visual search finds conceptually similar content. A query such as whiteboard with a diagram can match relevant frames even when those words are never spoken. Use visual search when appearance, objects, settings, actions, or composition matter. You can search with text or a reference image. Transcript search finds spoken words. It works best when your query contains wording that is likely to appear in the video. For example, pricing objection is more likely to match a segment containing those terms than a segment that expresses the same idea with unrelated words.

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Scene and on-screen text signals

  • scene results describe the type of scene shown, such as a whiteboard or an outdoor setting.
  • ocr results match text visible in the frame, such as slide content, signs, or captions.
Scene availability depends on your plan. On-screen text results can appear alongside other result types. See Combined queries for mode behavior.

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Choose a search strategy

  • Use modes=video when you care about what appears on screen.
  • Use modes=transcript when you know what someone said.
  • Use the default combined search when either signal could identify the moment.
Combined search returns one relevance-ranked result set. A segment can appear because it matches visually, through speech, or through both signals.